PBSC wins regional NCMPR Award for social media post
Palm Beach State College has won a Medallion Award from the National Council for Marketing and Communications District II for a social media post featuring a video recap of the spring 2022 commencement ceremonies.
The Facebook post reached 91,164 people with nearly 700 engagements in less than 24 hours. It was posted on May 13, the day after commencement, by Caroline Sheikhnia, digital media coordinator in the Office of Communications and Public Affairs, who oversees PBSC’s official social media accounts. It won the College a third-place bronze award in the social media post category. The video was produced by Julie Somera, multimedia specialist.
The annual regional awards recognize outstanding achievement in communications at community and technical colleges in 11 Southeastern states, Bermuda, the British Virgin Islands and the Bahamas. This year, there were 280 submissions in 48 categories. The awards were presented during NCMPR’s District II Conference held Oct. 24-26 in St. Petersburg, Fla.
Sheikhnia joined the College in May 2019 as a multimedia specialist and was promoted to digital media coordinator last year. She has been developing strategies to boost engagement on social media, which she says requires a strategic team approach.
This is the latest of numerous NCMPR awards the College has received for work produced by the Office of Communications and Public Affairs, formerly called College Relations and Marketing.