Palm Beach State wins national marketing award
Palm Beach State College has captured a 2015 Paragon Award from the National Council for Marketing & Public Relations. NCMPR selected PBSC program brochures for its Silver award in the Brochure Series category at its national conference in St. Louis this month. The annual Paragon Awards recognize outstanding achievements in communications at community and technical colleges and is the only national competition of its kind.
PBSC’s winning brochure series was created by the College Relations and Marketing department and included the Business, Creative Arts and Communications, and Computer Science and Information Technology group program brochures. All three were written by Joyce Edelstein, CRM specialist. Graphic designer Kara Bailey designed the Business programs brochure, and senior graphic designer Candy Lall Dass designed the Creative Arts and Computer Science pieces.
The CRM department oversees marketing and public relations for the College, communicating on PBSC’s programs, initiatives and achievements through press releases, news articles, print and web-based marketing, social media and other platforms. The brochures are used extensively in student recruitment as well as advising.
NCMPR presented gold, silver and bronze awards in 53 categories at the Paragon Awards dinner on March 13. Some 236 colleges submitted a total of 1,773 entries to the contest. Brochure Series Bronze went to Southern State Community College in Ohio and Gold went to Wisconsin’s Technical Colleges. The organization has more than 1,700 members representing more than 550 colleges across the United States and Canada.