College captures national marketing awards
Palm Beach State College has garnered two Paragon Awards from the National Council for Marketing and Public Relations. This national competition is the only one of its kind that honors excellence among marketing and PR professionals at two-year colleges.
The winning entries are the work of PBSC College Relations and Marketing department staff members:
- Joyce Edelstein, a CRM specialist, won the first place Gold Paragon Award in the category of Excellence in Writing—Short Form, which is for articles of up to 500 words published in print or online. Her story on PBSC’s Free Dentistry Day appeared in the College’s News Center, as well as in the online bulletin of the American Dental Education Association.
Kara Bailey, a CRM graphic designer, won the Bronze Paragon in the Folder category. Her “Welcome” folder was created to hold the orientation materials given to new students but is itself informative. Bailey incorporated important web links, advice and contact information into the folder’s design, making it a handy reference.
NCMPR presented the gold, silver and bronze awards in 50 categories at the Paragon Awards dinner on March 27, which was a highlight of their national conference held in Charleston, South Carolina. Nearly 80 judges from across the country reviewed and scored 1,743 entries from 247 colleges. All told, 92 colleges took home Paragons. NCMPR has more than 1,700 members representing more than 550 colleges across the United States and Canada.
The CRM department oversees marketing and public relations for the Palm Beach State, communicating on PBSC’s programs, initiatives and achievements through press releases, news articles, print and web-based marketing, social media and other platforms.